The story of the Berenguer dolls

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The story of Berenguer Dolls began more than half a century ago in Spain when Jose Berenguer began a lifelong passion for designing dolls in 1944.

By the 1950s Jose Berenguer’s dolls had earned an excellent reputation for quality craftsmanship and beauty. The most popular in this decade were the Chelito and Pipin dolls.

Her passion for doll making and design was passed on to her son Salvador, also born in Spain, a country that has inspired many artists. Salvador comes from a family where the gift of sculpture has been passed down from generation to generation and inherited his family legacy.

He has personally sculpted many Berenguer doll masterpieces that capture the essence of a child’s beauty. He is an expert in recreating the look of innocence and purity that reflects childhood.

He is the creative genius behind the ingenious designs of today’s Berenguer dolls, now owned by JC Toys. With his background in sculpture and a keen eye for detail, Salvador has created countless dolls that reveal the many different emotions of childhood. He draws inspiration from everyday life and, closer to home, from his own children and grandchildren.

Salvador took over from his father in the 1960s and continued his pleasure of working with the same passion and dedication as when he started over 40 years ago.

Today Salvador is the Chief Sculptor of the JC Toys company which has offices in Florida, Hong Kong and Spain.

JC Toys Group dolls were first introduced to the American market in the early 1980s. You’ve probably heard of them by another name – they were known by the popular name of BERJUSA.

Berjusa dolls had a considerable effect on the doll market at the time due to their incredibly lifelike features and innovative delicate face sculptures that had never been seen like this before. Popular doll brands of the 1980s and later were Tunene and Minene.

Later in that decade, new dolls were introduced to the range, such as La Newborn and La Baby.

Today JC Toys is an international designer and manufacturer of collectible and special dolls, with one of the largest ranges in the world. And the Berenguer name continues to stand for dolls of superior quality and unique design.

This is Salvador Berenguer’s legacy.

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